The Serenity BTC Business Plan

Executive Summary

El Salvador is seeing massive growth and a significant influx of people from other countries, especially Bitcoiners. Right now, housing options that are suitable for these people are limited, with many available options not meeting the desires of these people.

We believe we can meet the desires of these immigrants, and El Salvadorians, by creating an innovative housing community that caters specifically to their wants and needs, and is better suited to the current and developing environment in El Salvador.

Profit Forecast

Estimated Costs

  • Land: $500k

  • Commercial/community office/co-working space: $250k

  • Farm: $50k (targeting 10% of total land, or 5 - 10 acres)

  • Event space: $50k

  • Home, top tier: $100k

  • Home, mid tier: $75k

  • Home, economy tier: $50k

  • El Salvadorian individual home: $25k

  • El Salvadorian Condo: $15k

TOTAL Community Costs: $850k

This reflects the totality of the cost for just the community, excluding the homes.

This cost, however, does not reflect the totality of the upfront cost, as homes will be pre-sold and construction will be staggered by priority and as cash flow arrives.

Land Division

  • 10% Farm (5 - 10 acres)

  • Commercial space: 2 acres

  • Amenities: 2 acres

  • Green space: 3 acres

  • El Salvadorian housing: 3 acres (~150 homes/condos)

  • Top tier housing: 15 acres (30 - 60 homes)

  • Mid tier housing: 10 acres (40 - 80 homes)

  • Low tier housing: 10 acres (160 - 320 homes)

Total Homes: 380 (150 El Salvadorian, 230 Western)

Estimated Revenue and Profit

  • Total Revenue: ~$58,000,000 - $107,000,000

  • Land/Community Costs: $850k

  • Home Construction Costs: ~$17,000,000 - $31,000,000

Estimated Net Profit: ~$40,000,000 - $75,000,000

We estimate that all profit will be received within 3 years based on current and expected growth in El Salvador.

Profit Distribution

  • Founders: 30%

  • Strategic Business Partners: 20%

  • Investors: 50%

Target Market

  • Bitcoiners

  • Westerners

  • Health and Wellness oriented (Jack Kruse, etc)

  • Preppers

  • Savvy Younger El Salvadorians

  • Asia

Marketing Strategy

  • Nostr

  • Twitter

  • Telegram (Bitcoin El Salvador Group, SerenityBTC group, etc)

  • Facebook

  • Whatsapp

  • Bitcoiner Events